Write Persuasive, Eye-catching and killer Headlines for Your Blog Posts

 A crappy and persuasive headline is a kiss to death. It must deliver a solid punch at the start. Great content is always the strength of any blog. You can make your blog successful in a brief span of time if you can provide quality content to your readers.

The process of writing quality content for your blog always starts with headline writing. A blog post headline is very important and will help to capture the reader's attention and increase your post engagement. You can also do a little bit of search engine optimization in your blog headline.

 

Importance of a Good Headline

If you have focused all your attention and efforts on writing quality content and then just write a week headline, it will do no good to your blog post. In fact, you are right about writing quality content, but you can not neglect the importance of a good blog post headline.

The persuasive headline is something that will hook your reader from the start. It will create curiosity and hunger to know and read what you are talking about. You need to understand why headline writing is critical because:

• 85% of people read your blog post headline and move on
• 95% of the searchers just go for the results shown on Google's first page, so write a headline that lands on Google's first page
• Studies show that you can increase your blog traffic by writing persuasive and terrific headlines

If you can not write a persuasive and impactful headline, you will not be able to hook the reader at the start, ultimately leading to the reader's exit. 

You have to understand that writing killer headlines is a crucial part of the blogging journey. It will only take just 5 minutes to write a persuasive and impactful blog post headline with proper research and guidelines. It might be a little tricky at first, but you can master it with little practice.

For writing an impactful blog post headline, you have to understand and implement the following steps.

1. Understand Your Target Audience
2. What You Want To Write About
3. Optimize Your Headline
4. Avoid Using Clickbait Headlines

1. Understand Your Target Audience

The first step in writing a persuasive and impactful headline is understanding your target audience and their key concerns. In this way, you will be able to know what challenges they are facing and how you can help them out. 

Many people search their queries in the form of questions. You can also use some questions of your own to get a better understanding of what your audience wants to know about, like:

1. What do they want to know about?
2. What do they want to achieve?
3. What are their key concerns?
4. How are you going to help out?

With having answers to all the above questions, you can write a persuasive headline that will feel more personalized. 

2. What Are Your Content Goals

The second step in writing a persuasive blog headline is knowing what you want to talk about. When you know what your content is about and what your content goals are, you can write a better and an impactful headline. 

In this way, you can write a headline representing what you are talking about in your post and give your reader a clear idea of what they can get at the end. Your headline must act like a mini CTA (call-to-action). It will help you to get your reader's attention.

3. Optimize Your Headline

When you are writing a headline for your blog post, you have to keep in mind that you are writing not only for human beings but also for search engines like Google. If you have written a blog post headline that is not only persuasive and impactful but is also optimized for search engines. It will help your blog to rank in google search results. So when writing a blog post headline, always optimize it for search engines.

If you have written a killer headline that will hook your reader from the start but is poorly optimized for search engines, it will not help you to grow your blog. For your audience to find your content in google searches, it must be optimized and google friendly.

Many bloggers do not pay attention to keyword research and do not put the right keywords in their headlines. If you want to write a headline that is google friendly and optimized for search engines, you have to do proper keyword research. When you are done with keyword research, you have put the right keyword in the right place. A headline is the best place where you can highlight your main targeted keywords. It will help your blog post rank high in google search results and ultimately lead to traffic to your blog.

4. Avoid Writing Clickbait Headlines

If you have ever clicked a headline and were only disappointed by the content, you may have felt really frustrated. When writing a headline, ensure you are not using clickbait tactics. Clickbait headlines will frustrate your reader as you were frustrated when you clicked a clickbait headline.

Clickbait headlines can not do any good. It will only frustrate your reader. These tactics could be luring and tempting because you can get people to click on your headline. But readers will bounce off the page once they realize they will get nothing from your content.

By using clickbait tactics, your blog will lose integrity, and readers will get a negative experience. To ensure you are not using a clickbait headline, be honest and do not make an empty promise when writing a headline. Instead of using clickbait, you can write a headline that will throw a solid punch at the start.

How To Write a Solid Promising Headline

To make sure your headline throws a solid punch at the start, it:

• Has to be specific and composed. Use numbers instead of ambiguous words like amazing, great, and awesome in your headline
• Give a little hint of the solution. Keep in mind there is a fine, thin line between curiosity and clickbait.
• Makes your reader excited and curious to know about the specific problem.
• Should invoke an emotional response. Studies show that we make most of our decisions emotional basis and then go for logic to justify these decisions.

Headline writing is the most critical part of blog post writing, and different approaches are used to write an effective headline. Some of the most proven headline approaches are mentioned below.

1. The List Headlines

The number of ways to get the desired outcome.

Example: 11 Ways to Write a Blog Post Fast

2. The Burning Question Headline

Pose A Provocative Question

Example: Is The Money Really In The List?

3. Use the "How To" Headline

How To [Method] To [Get The Desired Result]

Example: How To Become A Successful Blogger

How To [Method] To [Get The Desired Result] In [Time Frame]

Example: How To Create Instagram Post In Just 5 Minutes

4. The Mistakes, Warnings, Errors

[Number] Mistakes People Make

Example: 12 Fatal Mistakes New Blogger Makes

5. The Ultimate Guide Headline

[Complete Guide] For [Complete Transformation]

Example: The Ultimate Guide To Become A Successful Blogger

6. A Fun Juxtaposition

[Present Two Conflicting Ideas]

Example: How To Be Smart In The World Of Dumb Blogger

You can use any of the above-mentioned headline writing approaches. You can also go for your own unique approach to writing your blog post headline.

Conclusion

You have to also keep in mind that only a good blog post headline will not help. When writing a blog post, you have to pay attention to all parts of your post. Even if you get people to click on and read your post by writing a great headline, you will not be able to engage them if your content quality is low. If your content is not well written and backed by facts, you will lose your integrity, and your reader will have a negative experience.

Great content is always the strength of any blog. When writing a blog post, write quality content backed by proper research. If your headline is up to mark and has caught your reader's attention, you have to provide quality content to keep your reader reading your post.

I know writing a blog post and a persuasive headline is daunting, but you can overcome this problem with practice and experience. As you will more time writing content for your blog, your skills will become refined, and your experience will increase.